Family-owned in Middlesex, Virginia
North America's Premier Construction Equipment Auction Co.
Bridging the Gap Between Heavy Equipment Buyers and Sellers.
Timed online auctions
How bidding works
- Step 1
Register
Create a bidder account for the online auction. Registration is free and takes a few minutes.
- Step 2
Inspect
Review photos and descriptions, then call to arrange an inspection at our Urbanna yard or the seller’s location.
- Step 3
Bid
Place bids anytime during the timed sale. Lots close in sequence on the final day, so watch your items.
- Step 4
Pay & pick up
Winning bidders receive an invoice. After payment, schedule pickup or arrange your own hauling.
Sell with us
Turn idle equipment into cash
Equipment can sell right from your yard. We handle the photos, listings, marketing, and bidder questions so you can keep working.
Call (804) 466-0207Auctions
Consign a single machine or a full fleet to our timed online sales and reach buyers well beyond Virginia.
Direct sales
Need it sooner than the next sale? Ask about equipment and trucks available for private purchase.
Rentals
Short-term equipment rentals for contractors who need extra capacity without the capital outlay.
About Rose Auction
A family business on Virginia's Middle Peninsula
Rose Auction Company is a family-owned business headquartered in Middlesex County, Virginia. We specialize in the sale of heavy construction equipment and commercial trucks.
Our auctions are conducted entirely online, so buyers can bid from anywhere while sellers keep their equipment working until sale day. Inspections are available at our auction site in Saluda, Virginia and at many seller locations.